WIKIPEDIA IS the online encyclopaedia. It is one of the largest and most popular websites in the world, with over five million articles and an average of 800 new ones added every day.

It is also among the sites ranked best by Google. The search engine relies on Wikipedia for a wide range of information and often places links to it near the top of page one results.

Wikipedia can have benefits for your business. Search for “Coca-Cola”, for example, and you’ll see a link to the company’s Wikipedia page in prime search engine real estate. Wikipedia articles also contain links to other websites, which makes it a valuable traffic referrer.

In other words: Wikipedia can have immense benefit as a tool for search engine optimisation.

It is important to understand, however, that Wikipedia is a non-profit organisation abiding by the principal of providing neutral, unbiased and accurate information. For this reason, the site does not take kindly to people using it for overtly promotional purposes.

In order to tap into the benefits of having a Wikipedia page, it’s important you know what you’re doing. Creating a Wikipedia article is not as easy as just jumping on and having a go.

We have built Wikipedia pages for several of our clients and may be able to build one for you. There’s some stipulations that need to be met (you must have credible online references, for example) but we’re happy to walk you through these requirements.

We offer Wikipedia page building as part of our search and social package, which can achieve great things for your business.

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At Search and Social Sydney, we achieve great things for Australian businesses on social media and search engines. Our team is based in Sydney and offer affordable, highly effective services for organisations of any size. Learn more about who we are and what we do.