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Within 2 months we doubled traffic to the website, with a huge spike in new visitors.

We took over social media and increased social traffic to the website by 181%.

We built a blog tied to their shopfront, with seasonal and product-specific content.

Reconfigured Minimink’s site to optimise it for search engine rankings.

Who they are.

Melbourne based fashion label Minimink specialises in faux fur products. Founded in 2002, the company markets and distributes their products around the world, including throughout Australia, the USA and Europe.

How we helped.

Existing as an online-only store, Minimink used Search and Social Sydney to reach out to new clients rather than continue to retarget existing ones. We took over their social media accounts and search engine strategy, with the ultimate goal of finding new people to drive to their website.

Double the traffic, double the reach

In less than two months we doubled traffic to the Minimink website, dramatically increasing the number of new visitors. We achieved this in part by generating a 181% increase in social media referrals, primarily using Facebook. Additionally we created a blog and filled it with original, seasonal-related content.

It takes a lot to impress me and you people have done just that. The SEO and Facebook updates have dramatically increased enquiry.

Monique Logan

General Manager, Logan Insurance Brokers

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